Before you launch a new product or service it makes sense to check the domains. If you don’t own them, then maybe you can acquire them before your product launch.
Apple obviously didn’t think that one through ….
Iphone.com has been registered for over a decade, but they didn’t think to contact its owner prior to announcing their new product.
End result? They didn’t get the traffic to the domain for the last few months and have paid the domain’s former owner a very large sum of money to acquire the domain.
Moral of the story – check the domain!