Apple Pays Over The Odds For Iphone.com

Before you launch a new product or service it makes sense to check the domains. If you don’t own them, then maybe you can acquire them before your product launch.

Apple obviously didn’t think that one through ….

Iphone.com has been registered for over a decade, but they didn’t think to contact its owner prior to announcing their new product.

End result? They didn’t get the traffic to the domain for the last few months and have paid the domain’s former owner a very large sum of money to acquire the domain.

Jay has more details.

Moral of the story – check the domain!

One Response to Apple Pays Over The Odds For Iphone.com

  1. Scott July 4, 2007 at 2:42 pm #

    iPhones are destined to be a smash success worldwide. For those of you that don’t have one, here’s a simple way to keep abreast of the latest buzz on iPhones.

    On ANY wap enabled cell phone browser, simply enter the numeric-equivalent of the word ‘iPhone’, which is 474663. Add .com and press ‘send’, ‘call’, ‘go’ etc.

    Enter 474663.com

    Cheers

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