Archive | marketing

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IEDR Launching New Radio Ad Campaign

The IEDR are launching a new radio advertising campaign across Ireland. Unlike some of their previous campaigns the focus this time round is firmly on .ie domain names and does not mention IEDR at all. The campaign features two adverts (below) which emphasise how the .ie ccTLD is linked to Ireland. They also mention that […]

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leclerc-brand-domain-example

French Supermarket Giant LeClerc Turns On DotBrand

Earlier this week French supermarket giant E.Leclerc launched a new site for their sports’ goods. The key change? The new site lives at sport.leclerc. Leclerc, which employs over 94 thousand people, is one of the companies that opted to get its own “dotbrand”. While some companies have rolled out a variety of different things on their own […]

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GoDaddy Pulls Out Of SuperBowl

According to an article over on Market Watch GoDaddy will not be advertising during Super Bowl 50 next February. GoDaddy had been running ads during the Super Bowl for the last 10 years with several of its adverts attracting plenty of controversy. Some of the earlier ads they ran featured the GoDaddy girls, like this […]

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Apple Launches Apple.news

Apple has adopted a .news domain name for its new “News” application / service which is a builtin feature of iOS9. Apple.news points to the page on the Apple site with an overview of the new service: For some bizarre reason they haven’t redirect the non-HTTPS traffic to the same place, so trying to type […]

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Want Early Access To .Cloud Domains?

The guys over at the .cloud registry are currently ramping up their marketing in advance of their launch. In common with many other domain registries they’re actively seeking out “early adopters” that will commit to using and marketing a .cloud domain name. The .cloud “pioneer” program is open to businesses that want an exact, or […]

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thehungergames.movie being prominently advertised on the site

The Hunger Games Switches To .Movie

Getting an “anchor tenant” is a concept that most people can understand. Domain names aren’t that different. If you can get people using your domain extension then it goes from being an “academic” exercise to being something which is potentially viable as a business. The Donuts team have managed to pull off quite a coup […]

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Amsterdam’s TLD Opens Pioneer Program

The .amsterdam city TLD is currently promoting its pioneer program. They’ll be launching 100 .amsterdam sites powered by select “pioneer” organisations. So far they’ve got three on board: TEDx Amsterdam will be assigned tedx.amsterdam The city of Amsterdam will be using gemeente.amsterdam ID&T who run the Sensation parties will be given dance.amsterdam If you’re interested in […]

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dotceo

DotCEO Release New Marketing Video

The .CEO registry have released a new video. They seem to have dumped their previous style and opted for a more traditional and professional approach. Here’s the video: The video is a big improvement on their previous marketing efforts, but they’re still trying to pitch the .ceo lander pages as a “solution” to a problem […]

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The .se registry's "Domain Pirates" campaign

Swedish ccTLD Registry Using Fear To Sell Domains

The .se domain name registry is currently running a promotional campaign aimed at individuals to encourage them to register theirname.se Unfortunately the registry has chosen to use an incredibly negative and rather odd method to reach the potential market. FUD. Fear, Uncertainty and Doubt. Not the best of tactics in my view and from what […]

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