CIRA Releases New Cheeky Ad Campaign

September 23rd, 4:57pm September 23rd, 4:57pm

Michele NeylonMichele is founder and managing director of Irish domain registrar and hosting company <a href="http://www.blacknight.com/">Blacknight</a>. Michele has been deeply involved in domain and internet policy discussions for more than a decade. He also co-hosts the <a href="http://technology.ie">Technology.ie</a> podcast.

ccTLDs

CIRA, the .ca (Canada) domain name registry has released a new advert for a television advertising campaign. The campaign is build around the hashtag #DontBeATraitor and I hope they do more of these.

I love the concept of pushing a country code on the basis of national pride and loyalty so I really like this video ad:

What do you think?

Personally I think anyone trying to market domain names has to try a bit of humour so this really works for me.