Sedo Ups The Ante On Auction Bidders

Domain Auctions

Image by vaXzine via Flickr

Sedo, which is one of the most popular domain markets, is running a number of “premium” domain auctions in the coming weeks.

Some of the domains that are scheduled to come under the hammer include america.com, import.com and cognac.com. While cognac.com is unlikely to get the same level of interest or fetch as high a price as vodka.com, which sold for $3 million, it is likely to net a very healthy price.

Of course if you’re going to be bidding on domains in that price bracket some level of vetting is to be expected. Sedo have three levels of buyer certification and depending on the level your access to higher value auctions may be restricted.

It’s worthwhile getting basic certification well in advance, as you don’t want to discover too late that your account is restricted (as happened to me!)

By Michele Neylon

Michele is founder and managing director of Irish domain registrar and hosting company Blacknight. Michele has been deeply involved in domain and internet policy discussions for more than a decade. He also co-hosts the Technology.ie podcast.

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