Late last week Google announced a change to their algorithm to penalise copyright infringers in the search engine’s results.
The White House’s Intellectual Property Enforcement Coordinator, Victoria Espinel, last night welcomed this move:
On Friday, Google announced that it will incorporate valid copyright removal notices into its search algorithms, moving infringing sites down in search results. This voluntary measure should make it harder to find pirated content online and should improve the online ecosystem for both consumers and for legitimate purveyors of intellectual property-intensive content and products.
We strongly support voluntary efforts to reduce infringement. We believe that this is a positive step and that such efforts can have a significant impact on reducing online piracy and counterfeiting.
We look forward to continue to work with all interested parties to protect intellectual property online while respecting the principles of fair use, privacy, competition, due process, and free speech.
- Google To Penalize Copyright Infringers In Search (technology.ie)
- Google launches algorithm to sink pirates’ search results (itpro.co.uk)
- New Google Algorithm Change Immediately Raises Concerns (webpronews.com)
- Google to change search algorithm as Hollywood lobbyists win latest copyright battle (guardian.co.uk)