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You are here: Home / marketing / .Paris Takes Over The Eiffel Tower

.Paris Takes Over The Eiffel Tower

June 5, 2014 by Michele Neylon

I mentioned the launch of the .paris pioneers earlier this week.

Last night there was apparently a big event in Paris at the Eiffel Tower (Champs de Mars) and there were plenty of photos shared by the brands, companies and people in attendance.

But what’s really impressive is that they were able to get the message up on the side of one of Paris’ best known monuments – the Eiffel Tower.

How?

The City of Paris is behind the domain extension – so that’s “how”.

Of all the different types of new top level domain names that are going to launch over the next year or so I suspect that the “.city” strings are going to be the most successful in terms of capturing mind share.

Here’s the video from last night:

La Tour Eiffel aux couleurs du Point Paris by mairiedeparis

Filed Under: marketing, registries Tagged With: Champ de Mars, City of Paris, Eiffel, Eiffel Tower, france, Ile-de-France, paris

About Michele Neylon

Michele is founder and managing director of Irish domain registrar and hosting company Blacknight. Michele has been deeply involved in domain and internet policy discussions for more than a decade.
He also co-hosts the Technology.ie podcast.

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