The .uk launch today has been getting quite a bit of press coverage. Getting a big name celebrity like Stephen Fry to endorse the shorter namespace is also a nice win for Nominet.
As part of the PR around the launch they’ve also put out a big welcome sign near Heathrow airport:
And they did register the domain and put up a minisite too.
It’a a bit ironic, though. As .uk isn’t exactly welcoming to non-UK individuals or companies.
While co.uk is “open” to anyone anywhere, the new .uk extension requires a UK address “for service” to be provided. So if you don’t have a UK address you’re not welcome.
Getting a UK address isn’t an issue for a big business, but it’s an obstacle for smaller companies.
- Now web users can ditch .co.uk: Major firms set to change suffixes after Britain gets simpler new .uk address from today (dailymail.co.uk)
- Now web users can ditch .co.uk: Major firms set to change suffixes after Britain gets simpler new .uk address from today (thisismoney.co.uk)
- .Uk Launches Tomorrow (internetnews.me)
- UK businesses could get shorter .uk web addresses (zdnet.com)
- Stephen Fry is first Briton to switch to .uk domain (telegraph.co.uk)