IEDR have published a new video to promote the launch of the 2015 OPTIMISE “fund”.

Essentially they’ll fund website development and online marketing assistance / consultation for several Irish small businesses. However it is not a “fund” in the traditional sense, as there is no actual cash. IEDR have a number of vendors they work with and it is those vendors who will provide the consultancy and conduct the work.

You can find out more about it on their site here.

Here’s the launch video: