Getting an “anchor tenant” is a concept that most people can understand. Domain names aren’t that different.
If you can get people using your domain extension then it goes from being an “academic” exercise to being something which is potentially viable as a business.
The Donuts team have managed to pull off quite a coup in getting the movie franchise The Hunger Games to switch over to a .movie domain name.
And the timing was perfect, as the teaser trailer for the upcoming release of “Mockingjay – Part 2” was released yesterday.
As an aside, The Hunger Games fictional universe is called Panem, so the movie’s makers have been using the .pn ccTLD for some of their digital marketing.
You can visit the site here
See also Kevin’s article here.