• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
Domain Industry & Internet News

Domain Industry & Internet News

Domain Name Industry News

  • Home
  • About
  • Archives
  • Submit News
  • Comment Policy
  • Privacy Policy
  • Advertise Hosting & Domain Industry Jobs
You are here: Home / marketing / The Hunger Games Switches To .Movie

The Hunger Games Switches To .Movie

June 10, 2015 by Michele Neylon

Getting an “anchor tenant” is a concept that most people can understand. Domain names aren’t that different.

If you can get people using your domain extension then it goes from being an “academic” exercise to being something which is potentially viable as a business.

The Donuts team have managed to pull off quite a coup in getting the movie franchise The Hunger Games to switch over to a .movie domain name.

And the timing was perfect, as the teaser trailer for the upcoming release of “Mockingjay – Part 2” was released yesterday.

thehungergames.movie being prominently advertised on the site
thehungergames.movie being prominently advertised on the site

As an aside, The Hunger Games fictional universe is called Panem, so the movie’s makers have been using the .pn ccTLD for some of their digital marketing.

You can visit the site here

See also Kevin’s article here.

Filed Under: marketing Tagged With: Donuts, Jennifer Lawrence, Katniss Everdeen, Mockingjay, Teaser campaign, The Hunger Games trilogy, The Hunger Games universe

About Michele Neylon

Michele is founder and managing director of Irish domain registrar and hosting company Blacknight. Michele has been deeply involved in domain and internet policy discussions for more than a decade.
He also co-hosts the Technology.ie podcast.

Primary Sidebar

Recent Articles

GoDaddy Acquires Dan.com

ICANN Logo

ICANN Announces GDD Summit Dates & Location

Donuts is no More – Rebrands as “Identity Digital”

IE Domains Subject of Another Dáil Question

Eurid Logo

EURid Signs New Contract for EU

Recent Comments

  • ICANN Heading to Hamburg (ICANN78) and Los Angeles (GDD) Plus Training For African Registries - Goldstein Report on ICANN Announces GDD Summit Dates & Location
  • Michele Neylon on ICANN Announces GDD Summit Dates & Location
  • Miroslav Glavić on ICANN Announces GDD Summit Dates & Location
  • ICANN meeting returns to L.A. in November - Domain Name Wire | Domain Name News on ICANN Announces GDD Summit Dates & Location
  • Michele Neylon on Registering Domains in South Africa Could Become a Headache

Categories

Blogroll

  • Alex Bligh
  • Circle ID
  • Domain Incite
  • Domain Name News
  • Domain Name Wire
  • Jason Thompson

Blogs

  • Domain Gang
  • Stéphane Bortzmeyer

Archives

Recent Comments

  • ICANN Heading to Hamburg (ICANN78) and Los Angeles (GDD) Plus Training For African Registries - Goldstein Report on ICANN Announces GDD Summit Dates & Location
  • Michele Neylon on ICANN Announces GDD Summit Dates & Location
  • Miroslav Glavić on ICANN Announces GDD Summit Dates & Location
  • ICANN meeting returns to L.A. in November - Domain Name Wire | Domain Name News on ICANN Announces GDD Summit Dates & Location
  • Michele Neylon on Registering Domains in South Africa Could Become a Headache

Categories

Blogroll

  • Alex Bligh
  • Circle ID
  • Domain Incite
  • Domain Name News
  • Domain Name Wire
  • Jason Thompson
  • Nigel Roberts

Blogs

  • Domain Gang
  • Stéphane Bortzmeyer

Copyright © 2022 InternetNews.me