Californian wine producer Gallo Vineyards Inc., has signed contracts with ICANN for two top level domains:
If you are a wine drinker then you’ll probably recognise them as being two of the company’s more popular brands.
A lot of brands have applied for and got their own top level domain name, but what makes this interesting is the wine angle. While ICANN, the European Commission and a large number of wine producers spent months squabbling over .vin and .wine it’s clear that at least one wine producer decided to be master of its own destiny.
What will they do with the TLD?