BRS’ George T Bundy is obviously excited by the move:
“The future for Internet Radio is vibrant, with the largest growth in mobile listening. From cell phone streaming applications to new In Car and In Flight Wi-Fi access, Internet Radio is now being consumed literally everywhere! DotRadio will allow us to offer the most complete selection of domain extensions to interactive media companies worldwide.”
BRS’ promotion of dotFM and dotAM has proven successful, with many media properties choosing to use the extensions to reinforce their brand’s online presence. (Think of Last.fm, Ping.fm to name but two)
More information on the proposed dotRadio TLD can be found on their site
Of course, in common with any other gTLD application, BRS’ success is not guaranteed, however with their proven track record you would expect them to have better odds than a company starting from nowhere.