Visa has acquired the domain v.me and is going to use it for a “digital wallet” and “global acceptance mark”. The service will be called v.me – obviously.
Here’s the official release:
The .ME Registry and Visa have announced www.v.me as the online destination for V.me by Visa, Visa’s digital wallet and global acceptance mark. V.me by Visa will be a simple and secure way to pay online as well as in person, with PC, tablet, and mobile devices using Visa and non-Visa accounts. www.v.me is the destination for consumers, merchants and developers who wish to participate in Visa’s digital wallet.
“Using the word ‘me’ as part of our new digital wallet brand emphasizes the personalized nature of Visa’s digital wallet,” said Heather Clifton, head of global marketing initiatives and innovation at Visa. “The dot-ME domain name ensures that the online home for the wallet is consistent with the brand we’ve introduced and makes it easy for consumers to access.”
“We’re excited to extend the dot-ME domain name to Visa and further demonstrate how they’re streamlining the transaction process for their account holders,” said Predrag Lesic, chief executive officer of the ME Registry. “Our relationship with a market leading brand like Visa puts our domain extension at the forefront of the digital wallet revolution, and further validates the broad approval of the dot-ME name.”
“The dot-ME Registry is committed to supporting innovative technology companies like Visa, and to opening our domain registry to companies who want to enjoy the personalized nature of dot-ME,” added Lesic. “This announcement continues to build on our dot-ME brand, and we’ll continue working with global partners to extend our reach.”