CIRA Signs Deal With DomainsBot to Offer Domain Suggestions

CIRA, the .ca domain registry, has announced that they will be offering Domainsbot’s domain name suggestion technology for .ca domain names.

It’ll be interesting to see if other ccTLD registries will follow suit.

Traditionally many of the country code operators have resisted granting access to their zone files which is a key requirement to enable DomainsBot and similar technologies.

Here’s the full release:

 

OTTAWA – February 18, 2014 – The Canadian Internet Registration Authority (CIRA) is pleased to partner with DomainsBot to bring domain name suggestion technology to Canadians seeking to register a .CA website.

Domain name suggestion technology is known in the industry as “name spinning”. It is a tool that helps people looking for a website address by suggesting alternative variations of a word or term that they enter. It can help them sort through similar sounding options and more importantly, provide alternatives when a domain name is already taken.

“With over two million .CA domain names already registered, common nouns, common phrases, and personal names may not be available to the interested Registrant.” said Dave Chiswell, Vice President of Product Development at CIRA, “by enabling DomainsBot’s industry-leading name spinning technology we’re helping Canadians quickly and easily find a good name for their business, non-profit, or personal websites. This benefits the person registering the website because a good .CA name has been shown time and again, to be a critical factor in online success.”

“CIRA’s role in the market is to enable our channel partners with this technology and we have created two options for them to implement a name spinning solution. For those Registrars who have already implemented DomainsBot technology, they will be able to simply flick a switch to include .CA results in their search queries. For Registrars who are new to name spinning, CIRA is providing the code and technical documentation to help them enable it on their websites. We expect uptake to be high because DomainsBot’s name spinning technology has been shown to increase sales of domain names so it benefits our channel partners as well as consumers,” Chiswell concluded.

“CIRA and .CA is a fabulous fit for DomainsBot technology and we are very excited about this partnership,” said Daniel Ruzzini Mejia of DomainsBot. “Our goal is to help registries and registrars enhance their domain sales and grow their customer base. We believe our technology will be a great benefit to CIRA in helping to translate the success of .CA, in Canada to the global market. The inclusion of CIRA’s data gives our Domain Suggestion Engine a rich data-set to work with so we may provide relevant options that will help Canadian businesses find the millions of great .CA domain that are still available.”