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You are here: Home / icann / ICANN To Host Brand Focussed New TLD Breakfast Event

ICANN To Host Brand Focussed New TLD Breakfast Event

October 27, 2015 by Michele Neylon

ICANN is hosting a breakfast event entitled “The Evolution of Domain Names” in London next week.

The event, which will be held at the Royal Society, will have a firm focus on how big brands plan on using domains.

The speakers for the event are:

  • Akram Atallah, President of the Global Domains Division (GDD), ICANN
  • Freida Tallon, Sky
  • Elliot Antrobus-Holder, Barclays
  • Martin Sutton, HSBC/The Brand Registry Group

Akram Atallah will speak about the new TLD programme two years in, as well as looking towards the future.

With 3/4 of the panelists representing .brand domain name registries one would assume that the focus will be on big brands’ experiences to date and a possible look towards a future round.

To date there hasn’t been a huge amount of visible activity in .brand name spaces, though this will probably change over time.

Sony, for example, are using a .sony domain name to promote a tie-in with the latest James Bond film Spectre:

http://www.assistmoneypenny.sony/en/

During ICANN 54 last week in Dublin there was some talk from “brands” of either a special round for .brand applicants or giving them some kind of expedited application process. Twitter’s Stephen Coates, for example, raised it during the public forum on Thursday afternoon:

… I would like to make a suggestion that we work on a parallel path going into Round 2 with the CCT and the RPM reviews, and also suggest perhaps an expedited process for dot brands. So moving forward with a single registrant closed dot brands which may not need full CCT or RPM review process that will allow us applicants who are not — who did not participate or were not around during Round 1 to take advantage of some of the security benefits that operating a dot TLD have, as well as some of the DNS innovations that can be explored in that process, which I think will help ensure success of the TLD program. 

Whether that will happen or not, however, is probably up to a combination of the GNSO Council and the ICANN Board.

Event details:

When? 3 November 2015, 0830 – 1100

Where? Royal Society, 6-9 Carlton House Terrace, London SW1Y 5AG

RSVP to: emea.communications@icann.org

 

Filed Under: icann, registries Tagged With: brands, icann, london, registries, Royal Society, trademarks

About Michele Neylon

Michele is founder and managing director of Irish domain registrar and hosting company Blacknight. Michele has been deeply involved in domain and internet policy discussions for more than a decade.
He also co-hosts the Technology.ie podcast.

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