MarkMonitor has released a graphic illustrating which new top level domains brands are registering domain names in. For those unfamiliar with them, MarkMonitor is a “corporate” registrar, so their core business is handling domain registrations for brands and trademark holders.
According to MarkMonitor’s data the top 20 extensions are:
- .sucks
- .porn
- .adult
- .news
- .online
- .reviews
- .shop
- .support
- .公司
- .nyc
- .video
- .xyz
- .sex
- .global
- .london
- .club
- .cloud
- .store
- .social
- .website
Unfortunately there’s no indication of whether the domains are being registered to use or simply as “defensive” registrations. However it’s probably quite safe to assume that most of the registrations in .sucks, .porn, .adult and .sex are defensive in nature. There’s also no indication of volumes, though it’s interesting to note that the recently launched .shop is already number 7 in the list.
Here’s the full graphic:
Hat tip to The Domains.
