SIDN, the ccTLD registry for .nl, has unveiled new branding for the .nl ccTLD. Up until now the branding available was focussed on either SIDN itself or its registrars. There was no real “.nl brand” per se.
The registry explain their rationale in an email to registrars:
In March 2016, we introduced our new corporate logo and SIDN Registrar logo. The SIDN Registrar logo replaced the old .nl Registrar logo. Since then, a few registrars have asked us about a logo for .nl. Mostly because their resellers want a way of showing that they provide .nl services. But also because sometimes it’s useful to a registrar if the product has a clear identity – something that the SIDN Registrar logo doesn’t convey. So we’re introducing a new logo.
The new logo is available in full colour, grey scale and black and white versions.
Here’s the full colour version:
I haven’t hear any feedback, either positive or negative in the channel, so I assume most people are relatively happy with the new logo.