• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
Domain Industry & Internet News

Domain Industry & Internet News

Domain Name Industry News

  • Home
  • About
  • Archives
  • Submit News
  • Comment Policy
  • Privacy Policy
  • Advertise Hosting & Domain Industry Jobs
You are here: Home / godaddy / GoDaddy Unveils New Branding

GoDaddy Unveils New Branding

January 15, 2020 by Michele Neylon

Branding is one of those things that many companies spend a lot of time and energy on. It goes from the company’s logo down to the choice of font on the notepaper. GoDaddy’s logo, up until yesterday, was highly recognisable and hadn’t changed much since the company launched over 20 years ago.

The new logo is, of course, part of the company’s latest pivot. Under the new CEO the hosting and domain company is trying to make itself more appealing to a different type of client, which, frankly, isn’t surprising.

Here’s the core logo which they’re calling “the Go”:

It’s also still used in conjunction with the company name, so you end up with variants like this one:

Or you can get the name without the “go”:

In the press release announcing the new logo they explain the thinking behind it:

GoDaddy’s new logo, called the “GO,” is a joyful reflection of how GoDaddy celebrates everyday entrepreneurs from all walks of life, backgrounds and cultures, and how GoDaddy brings together humanity and technology to serve them like no other.

“The GoDaddy brand stands for inclusive entrepreneurship and helping anyone who wants to change how they work and live for the better by bringing their ideas to life online,” said GoDaddy Chief Marketing Officer Fara Howard. “Regardless of where an entrepreneur is at in their journey, from taking the first step online to shipping a first order to conducting a new marketing campaign, GoDaddy is here to guide them along the way with advice, support and all of the tools necessary to succeed.”

“The GO says to our community that they can stand on their own two feet and go do what they love,” said GoDaddy Chief Brand Officer Cameron Scott. “When entrepreneurs see the GO, they know they have someone standing in their corner, championing their every step along the way, to turn their ideas into reality.”

Of course not everybody is as happy with the new logo as GoDaddy themselves. There’s been quite a few articles in the last 24 hours analysing and critiquing it:

  • The Verge
  • Fast Company
  • Creative Bloq
  • AdAge

The new logo has a back story, because of course it does. You can read more about the new GoDaddy look over on GoDaddy.design.

What do you think about it?

Filed Under: godaddy Tagged With: branding, godaddy, logo, Rebranding

About Michele Neylon

Michele is founder and managing director of Irish domain registrar and hosting company Blacknight. Michele has been deeply involved in domain and internet policy discussions for more than a decade.
He also co-hosts the Technology.ie podcast.

Primary Sidebar

Recent Articles

ICANN’s Cancún Meeting Was Almost Normal

Middle East DNS Forum to be Held in Istanbul

Gandi Merges with TWS to Form “Your.Online”

Anguilla Offline due to Fibre Issue

IGF 2023 to be Held in Kyoto, Japan

Recent Comments

  • ICANN Gets First Female CEO on Centralnic Head Honcho Announces Immediate Retirement
  • Kieren McCarthy Elected to Nominet Board on Nominet Election Candidates 2022 Finally Announced
  • Michele Neylon on Nominet Taking RDAP Out of Beta
  • Gavin Brown on Nominet Taking RDAP Out of Beta
  • ICANN Heading to Hamburg (ICANN78) and Los Angeles (GDD) Plus Training For African Registries - Goldstein Report on ICANN Announces GDD Summit Dates & Location

Categories

Blogroll

  • Alex Bligh
  • Circle ID
  • Domain Incite
  • Domain Name News
  • Domain Name Wire
  • Jason Thompson

Blogs

  • Domain Gang
  • Stéphane Bortzmeyer

Archives

Recent Comments

  • ICANN Gets First Female CEO on Centralnic Head Honcho Announces Immediate Retirement
  • Kieren McCarthy Elected to Nominet Board on Nominet Election Candidates 2022 Finally Announced
  • Michele Neylon on Nominet Taking RDAP Out of Beta
  • Gavin Brown on Nominet Taking RDAP Out of Beta
  • ICANN Heading to Hamburg (ICANN78) and Los Angeles (GDD) Plus Training For African Registries - Goldstein Report on ICANN Announces GDD Summit Dates & Location

Categories

Blogroll

  • Alex Bligh
  • Circle ID
  • Domain Incite
  • Domain Name News
  • Domain Name Wire
  • Jason Thompson
  • Nigel Roberts

Blogs

  • Domain Gang
  • Stéphane Bortzmeyer

Copyright © 2023 InternetNews.me