A couple of short weeks ago Eurid announced that the wholesale rate for .eu domains would drop. The fact that the drop is by a factor of 50% has provoked some interesting reactions.
The question that needs to be asked, however, is whether the price drop is simply an attempt by Eurid to boost numbers.
When a new TLD or ccTLD opens you can expect there to be a high level of initial interest and then this drops off.. IIn some cases, however, the drop off in interest can be so great as to practically stagnate the TLD or worry its backers so much that they start giving away domains.
In the case of Eurid and .eu it’s a hard one to call.
From their recent announcements it sounds like they are trying to address some of the criticism that has been laid at their feet, but it may be too little far too late.