RegisterFly Rebrands?

I don’t check the RegisterFly website that often, so I’ve no idea when they “rebranded”

The most obvious difference is subtle:

has become:
Not that big a difference admittedly, but still you’d have to ask what they’re playing at.

Back when RegisterFly was still RegisterFly the emails they sent out were a lot less dodgy as they included tangible contact details in the email footer AND on the website.

Now, in the latter half of 2008, all you get is a link to the website and if there are proper contact details there I had issues locating them this morning.

But what drives them to do this minor rebrand?

If they wanted to shake off the old name then why not do it cleanly?

Ours is not to reason why I guess ….