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You are here: Home / marketing / RegisterFly Rebrands?

RegisterFly Rebrands?

November 5, 2008 by Michele Neylon

I don’t check the RegisterFly website that often, so I’ve no idea when they “rebranded”

The most obvious difference is subtle:

registerfly logohas become:
registerfly logo newNot that big a difference admittedly, but still you’d have to ask what they’re playing at.

Back when RegisterFly was still RegisterFly the emails they sent out were a lot less dodgy as they included tangible contact details in the email footer AND on the website.

Now, in the latter half of 2008, all you get is a link to the website and if there are proper contact details there I had issues locating them this morning.

But what drives them to do this minor rebrand?

If they wanted to shake off the old name then why not do it cleanly?

Ours is not to reason why I guess ….

Filed Under: marketing, registerfly, registrars, security Tagged With: Accredited Registrar, branding, Domains, email, icann, marketing, registerfly

About Michele Neylon

Michele is founder and managing director of Irish domain registrar and hosting company Blacknight. Michele has been deeply involved in domain and internet policy discussions for more than a decade.
He also co-hosts the Technology.ie podcast.

Reader Interactions

Comments

  1. Francesco says

    November 5, 2008 at 1:15 pm

    Ja… they could have done something like “RegisterCRAP – The fly has landed” 😀

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