Minds and Machines Launch At ICANN Mexico

It’s always nice to see new ventures launching, but that is especially true when you know most of the actors involved.

Minds and Machines, which launched this weekend during the ICANN meeting in Mexico, is aimed at assisting companies and organisations navigate the new gTLD application process, as well as offering a registry services backend. Put another way, if you want to get your gTLD “in a box”, then these are the guys you need to be talking to.

I probably sound a little over enthusiastic and biased. You’d be right,

As I mentioned, I know the main players, namely Antony Van Couvering, Jothan Frakes and Elaine Pruis. All three have shown themselves to be experts in their chosen area of work – the domain industry, and if I was applying for a new gTLD I’d definitely be calling on their services.

I’m sure Minds and Machines won’t be the only company “touting for business” down in Mexico (and again at Sydney), so I wish them the best of luck.