Nic MX Rebrands Registrar Division

Nic MX's registrar division is now known as Akky

The .mx registry, Nic MX, has rebranded its registrar division as “Akky” and sports a new logo and corporate image.

They’ve adopted the hare as their new image stating that it symbolises agility, speed and warmth (or maybe I messed up the translation!)

The new site doesn’t have any additional information on what exactly they’re doing, and currently is just a Flash animation of the old nic.mx logo morphing into that of Akky.

Nic.mx is involved in several new TLD projects in the region, so this rebranding may be part of a larger play.

By Michele Neylon

Michele is founder and managing director of Irish domain registrar and hosting company Blacknight. Michele has been deeply involved in domain and internet policy discussions for more than a decade. He also co-hosts the Technology.ie podcast.

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