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You are here: Home / ccTLDs / Swedish ccTLD Registry Using Fear To Sell Domains

Swedish ccTLD Registry Using Fear To Sell Domains

November 28, 2014 by Michele Neylon

The .se domain name registry is currently running a promotional campaign aimed at individuals to encourage them to register theirname.se

Unfortunately the registry has chosen to use an incredibly negative and rather odd method to reach the potential market. FUD. Fear, Uncertainty and Doubt.

Not the best of tactics in my view and from what I heard from several of the .se registrars, it’s not exactly successful either.

Here’s one of the leaflets they were distributing at an event in Stockholm earlier this week:

The .se registry's "Domain Pirates" campaign
The .se registry’s “Domain Pirates” campaign

 

You can visit the campaign site here.

 

Filed Under: ccTLDs, marketing Tagged With: ccTLDs, marketing, sweden

About Michele Neylon

Michele is founder and managing director of Irish domain registrar and hosting company Blacknight. Michele has been deeply involved in domain and internet policy discussions for more than a decade.
He also co-hosts the Technology.ie podcast.

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