GoDaddy's marketing has evolved over the last couple of years. In the process of the evolution we've seen them switch their messaging around quite a bit and try to dump their "old image".A new casualty of this shift is NASCAR. For years the hosting and domain company was associated with the motor sport and its spokesperson Danica Patrick was also a well known and relatively … [Read more...] about GoDaddy Dumps NASCAR From Marketing Mix
Archives for April 2015
Governments Send Yet Another Salvo Across ICANN’s Bows
The relationship between ICANN and the governments of the world could be best described as "interesting". Or one could be slightly more explicit and call it "tense".While at an individual level many governments hold different views of how ICANN should be managing the roll out of the new top level domains (new TLDs), when the group as a whole speaks there is often both a … [Read more...] about Governments Send Yet Another Salvo Across ICANN’s Bows
DotCat Fastest Growing TLD in Spain
The .cat registry has released some figures for domain growth in Spain during 2014 and .cat has emerged as the overall winner.The data is based on research conducted by the .es registry oddly enough! El .cat és el domini que més va créixer al conjunt de l’Estat espanyol durant el 2014, amb un increment del 17% en el número de dominis actius. El citat increment contrasta … [Read more...] about DotCat Fastest Growing TLD in Spain
IEDR’s New OPTIMISE Video
IEDR have published a new video to promote the launch of the 2015 OPTIMISE "fund".Essentially they'll fund website development and online marketing assistance / consultation for several Irish small businesses. However it is not a "fund" in the traditional sense, as there is no actual cash. IEDR have a number of vendors they work with and it is those vendors who will provide … [Read more...] about IEDR’s New OPTIMISE Video
Australian ccTLD Opens Consultation On Direct Registrations
Over the past couple of years several ccTLDs have revised their policies to allow registrations at the top level. Now auDA (.au Domain Administration) has opened a consultation process on this question as well.The background material for the consultation process includes a paper prepared by the Names Policy Panel which looks at the history and structure of the .au … [Read more...] about Australian ccTLD Opens Consultation On Direct Registrations