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You are here: Home / video / CIRA Releases New Cheeky Ad Campaign

CIRA Releases New Cheeky Ad Campaign

September 23, 2019 by Michele Neylon

CIRA, the .ca (Canada) domain name registry has released a new advert for a television advertising campaign. The campaign is build around the hashtag #DontBeATraitor and I hope they do more of these.

I love the concept of pushing a country code on the basis of national pride and loyalty so I really like this video ad:

What do you think?

Personally I think anyone trying to market domain names has to try a bit of humour so this really works for me.

Filed Under: ccTLDs, humor, video Tagged With: canada, cira

About Michele Neylon

Michele is founder and managing director of Irish domain registrar and hosting company Blacknight. Michele has been deeply involved in domain and internet policy discussions for more than a decade.
He also co-hosts the Technology.ie podcast.

Reader Interactions

Comments

  1. abz says

    November 5, 2019 at 10:24 pm

    This is fear-mongering nationalistic bulls**t. Ad agency should be fired.

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