The 2015 CENTR Awards will be held in October in Brussels. Earlier this week the shortlist of finalists was announced. Here’s the list: Marketing category: AustriaLoves.at – “Darlinks” of the nation, NIC.AT (.at) Domain Pirates campaign, IIS (.se) “Without a name it remains a dream” campaign, Registro.it Corporate and Social Responsibility (CSR) category: • OPTIMISE… Continue reading CENTR Announces 2015 Awards Shortlist
Tag: marketing
GoDaddy Dumps NASCAR From Marketing Mix
GoDaddy’s marketing has evolved over the last couple of years. In the process of the evolution we’ve seen them switch their messaging around quite a bit and try to dump their “old image”. A new casualty of this shift is NASCAR. For years the hosting and domain company was associated with the motor sport and… Continue reading GoDaddy Dumps NASCAR From Marketing Mix
DotCEO Release New Marketing Video
The .CEO registry have released a new video. They seem to have dumped their previous style and opted for a more traditional and professional approach. Here’s the video: The video is a big improvement on their previous marketing efforts, but they’re still trying to pitch the .ceo lander pages as a “solution” to a problem… Continue reading DotCEO Release New Marketing Video
Swedish ccTLD Registry Using Fear To Sell Domains
The .se domain name registry is currently running a promotional campaign aimed at individuals to encourage them to register theirname.se Unfortunately the registry has chosen to use an incredibly negative and rather odd method to reach the potential market. FUD. Fear, Uncertainty and Doubt. Not the best of tactics in my view and from what… Continue reading Swedish ccTLD Registry Using Fear To Sell Domains
Galician TLD Pioneers Now Live
Today the first 93 .gal domain names that have been assigned to “pioneers” are going live. The .gal TLD has been setup to serve Galicia and Galician culture and language. If you’re not familiar with Galicia it’s a region in northern Spain: They’ve also released a little video to celebrate the launch: http://youtu.be/jju8LqEHKEM Here’s the… Continue reading Galician TLD Pioneers Now Live
DotCEO’s Latest Video
The guys from DotCEO have now enabled embedding of their videos, so here’s the latest one they released:
Nic MX Rebrands Registrar Division
The .mx registry, Nic MX, has rebranded its registrar division as “Akky” and sports a new logo and corporate image. They’ve adopted the hare as their new image stating that it symbolises agility, speed and warmth (or maybe I messed up the translation!) The new site doesn’t have any additional information on what exactly they’re… Continue reading Nic MX Rebrands Registrar Division
DotCo Launch – Over 90 Thousand Names in 15 Minutes!
DotCo, which is the ccTLD for Colombia, is opening up to general public registration today.According to official sources from both Neustar and CoInternet the registry has handled over 90 thousand registrations in the first 15 minutes! You can expect the various domain / internet news sites to carry more updates on the volume of registrations… Continue reading DotCo Launch – Over 90 Thousand Names in 15 Minutes!
GoDaddy Milking Controversy Again
GoDaddy’s adverts wouldn’t be considered that risque to a European audience. However, for some odd reason, they’ve caused plenty of controversy in the US for the last few years. This year they’re obviously capitalising on the run up to the SuperBowl with trailers for their adverts. While Hollywood loves to whet our appetites with trailers… Continue reading GoDaddy Milking Controversy Again
Domain Registry Of America Get Slapped In UK
The UK’s Advertising Standards Authority has upheld a number of complaints brought against Domain Registry of America (DROA). In a recent ruling the UK regulator’s decision includes responses from DROA and is worth reading. The complaint centred around three complaints: Three recipients believed the mailing was misleading because it appeared to be a bill requiring… Continue reading Domain Registry Of America Get Slapped In UK